> Title: A New Normal
>
> Date: For the Week of July 20, 2009
>
> People are beginning to realize (and even admit!) there are things to be learned
> from all that has caused so much pain, moaning, and bizarre reactions over the
> past year or so. The current recession has amounted to a wake-up call to some and
> a reminder to others.
>
> The reminder has come to those who have lived a bit longer and who climbed the economic
> success ladder through several decades of hard work. They remember what it was like
> before they could slap down plastic for every whim and be impulse shoppers. They
> recall things such as paying cash, saving to purchase, and repairing rather than
> tossing away and buying new.
>
> The wake-up call has been to the children and grandchildren of the people just described.
> It has even become trendy for them to compare notes with their once-extravagant
> peers about bargains found or the joy of eating at home. For some the motivation
> is not a shrinking paycheck so much as an enlarged environmental consciousness.
> Whatever the motive, the outcome is that simplicity is making a comeback. Thrift
> is in vogue. Frugal is fashionable.
>
> Michael Maniates, professor of Political and Environmental Science at Allegheny
> College, has been so bold as to put it this way: "Perhaps the silver lining [of
> the global recession] is that people are coming to realize they can live with less
> and their lives are richer for it."
>
> A Gallup Poll taken in April and reported last week in USA Today found that 27%
> of those interviewed say they are saving money now. What a contrast that is to the
> spending patters being reported two or three years ago! And 32% of those polled
> report they are not only spending less but also intend for the pattern of less spending
> and more saving to be the "new normal" for their lives.
>
> The 2009 MetLife Study of the American Dream produced another fascinating statistical
> insight. Nearly half of all consumers in the United States, 47%, report they already
> have what they need - up from only 34% in November 2006. I doubt the level of possessions
> owned changed so much as an attitude toward those possessions. Maybe something good
> has come from this mess.
>
> There is even a sneaking suspicion among some that we are looking at life through
> different eyes than we did in the greedy times of a quarter century ago. People
> seem to be valuing objects less but experiences and people more. We can only hope
> and pray it is so - and that such an attitude survives recovery.
>
> "Teach those who are rich in this world not to be proud and not to trust in their
> money, which is so unreliable. Their trust should be in God, who richly gives us
> all we need for our enjoyment. Tell them to use their money to do good. They should
> be rich in good works and generous to those in need, always being ready to share
> with others." (1 Timothy 6:17-18 NLT).
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